Social Media Strategies & Policies

Social Media Strategies & Policies

One billion (1,000,000,000) people worldwide actively use the three largest social networks alone


Social media is not about marketing or about publicity or advertising. It is reshaping businesses and changing the way we communicate with each other. Understanding social media and its impact on people and on business in particular is paramount before registering a Twitter account, or creating a Facebook page. We will develop a strategy that creates relevant accounts, build the networks, and develop policies and processes to achieve a social media plan specifically tailored to the client’s specific business requirements.

Matthews Media will guide you through the social media maze by:
  • Understanding objectives and goals
  • Writing social media policies (internal and external)
  • Understanding and utilizing the tools available
  • Understanding effective measurement and return on investment
  • Ensuring proper budget allocation